creative team: bram holzapfel & jan dirk bouw
medium: outdoor (abri's: portraits of real living hiv victims who volunteered for the campaign) - using ink that fades after a week when exposed to daylight, we created the effect of vanishing people. the copy first read "let people stay and aids disappear" and after a week of exposure to daylight it read simply "let aids disappear"
objective: communicate a tangible sense of loss of aids victims and generate extra moral and financial support for the struggle against hiv/aids

