creative team: bram holzapfel & lisette scheers

medium: real sand from the beach at "de zomer" as a paperweight for customers' bills ("the heading in dutch means "free summer-itchings, a spin on a dutch colloquial phrase referring to the fun of looking forward to the summer season)

objective: gain favor for the motorola "v" brand among a trend-setting audience by sponsoring beach house "de zomer"