creative team: bram holzapfel, jan-dirk bouw

medium: tv commercials

objective: draw attention to the mtv europe music awards by starting a realistic rumor that the star of the event - robbie williams - had lost his passport and so couldn't get into the country. fake passports were spread around major cities. only a few were the "real" robbie williams passport, and provided the lucky finders with free tickets to the mtv europe music awards.

 

 

to see the commercials, click on a still above