HI 

I grew up in Asia, the Middle East and Europe. Worked and working in London & Amsterdam. I have always loved creating stories and finding different ways to express them. For brands today, I believe this is more relevant than ever.

A little-known fact about me is that I am also a self-taught tech-head, outdoorsman,
car mechanic and the published author of poetry and mysterious short stories.

HOW I CAN HELP

-  Copywriting and concept development (native in Dutch & English)

-  Creative direction and execution of 360-degree fully integrated campaigns

-  Interim creative direction

-  National and international branding, brand (re)positioning, brand activation,
   digital, mobile and social media concepts

 WORK EXPERIENCE 

10/2019 – current      Creative Director & Copywriter, independent / interim

03/2019 – 10/2019    Senior Copywriter, 180 Kingsday, Amsterdam

2018 – 2019                Creative Director & Copywriter, freelance / interim​

2012 – 2018                DDB & Tribal Worldwide, Amsterdam, Global Creative Director
                                       DDB & Tribal Worldwide, Amsterdam, International Creative Director

                                       RAPP / DDB Amsterdam, Executive Creative Director​

2007 – 2012                let’s be frank, Founder, Owner and Executive Creative Director

                                       JWT Amsterdam, Creative Director (from 2011 after the merger)

2005 – 2007                Publicis Dialog, Executive Creative Director

                                       Publicis, Group Creative Director, orange telecom

                                       Member of the Publicis Group Netherlands management

                                       Member of the World Wide Creative Directors Board

2004 – 2005                Team Writer ABNAMRO in the Volvo Ocean Race

2003 – 2004                Lowe + Draft Group, Senior Copywriter

2002 – 2003                Freelance Copywriter & Fiction Writer

2000 – 2002                Ogilvy & Mather Advertising Netherlands, Associate Creative Director

1997 – 2000                McCann-Erickson Advertising Netherlands, Senior Copywriter

1996 – 1997                Freelance Copywriter

1995 – 1996                FHV/BBDO, Amsterdam, Copywriter

1993 – 1995                World Writers Ltd., London, Copywriter

 AWARDS 

2018  ADCN (nomination for best copywriting), Menzis TVC, An Ode to Trying

2017  SpinAwards (nomination), Design, The Vodafone Smart Jacket

2017  SpinAwards (nomination), Innovation, The Vodafone Smart Jacket

2017  ADCN (nomination), Digital & Social, The Vodafone Smart Jacket

2017  ADCN (nomination), Direct, Promo & Activation, The Vodafone Smart Jacket

2016  Lovie Award (silver), The Vodafone Smart Jacket

2016  Lovie Award (shortlist People's Choice Award), The Vodafone Smart Jacket

2016  Cannes Shortlist (4x), The Vodafone Smart Jacket

2016  ADCN (nomination), Heineken International, The Soccer Doc

2015  Eurobest (silver), Interactive: Real-Time Activity, KLM # HappyToHelp

2015  Eurobest (bronze), Interactive: Travel, Entertainment & Leisure, KLM #HappyToHelp

2015  Eurobest (bronze), Promo & Activation: Use of Social Platforms, KLM #HappyToHelp

2015  Eurobest Shortlist, Interactive: Innovative Use of Social Media, KLM #HappyToHelp

2015  Eurobest Shortlist, Direct: Use of Social in a Campaign, KLM #HappyToHelp

2015  Eurobest Shortlist, Direct: Travel, Leisure & Entertainment, KLM #HappyToHelp

2015  Eurobest Shortlist, Media: Use of Social Platforms, KLM #HappyToHelp

2015  Eurobest Shortlist, Media: Travel, Leisure & Entertainment, KLM #HappyToHelp

2015  M&M Award (gold), Best Use of Content, Heineken #ChampionTheMatch

2015  M&M Award Shortlist, Best Use of Social Media, Heineken International #ChampionTheMatch

2015  Cannes Lion (cyber), KLM #HappyToHelp

2015  Cannes Lion (cyber), KLM #HappyToHelp

2015  Cannes Lion (media), KLM #HappyToHelp

2015  Cannes Lion (media), KLM #HappyToHelp

2015  Cannes Shortlist, (cyber) KLM #HappyToHelp

2015  Cannes Shortlist, (PR) KLM #HappyToHelp

2015  Cannes Shortlist (media), Heineken #ChampionTheMatch

2015   SAN (1 x nomination), KLM 95 years brand tvc

2015   SAN Accent, KLM #HappyToHelp

2015   Webby (3 x nominee), KLM #HappyToHelp

2015   Webby (honoree), Live Experiences, KLM #HappyToHelp

2015   ADCN (nomination), KLM #HappyToHelp

2015   ADCN (bronze), KLM #HappyToHelp

2015   Gouden Loekie Year Finalist 2014 (Best of National TV ads), KLM 95 years brand tvc

2014   SpinAward (gold), Online Campaign, KLM Space

2014   SpinAward (gold), Website, KLM Space

2014   SpinAward (gold), Design, KLM Space

2014   SpinAward (nomination), Innovation, KLM Space

2014   Webby (people’s voice), Interactive Advertising Media, KLM Space

2014   Webby (nominee), Best Use of Motion Graphics, KLM Space

2014   Webby (nominee), Digital Campaigns, KLM Space

2014   The One Show (1 x Merit Award), Interactive, KLM Space

2014   ADCN (gold), Website, KLM Space

2014   ADCN (silver), Motion Graphics, KLM Space

2014   ADCN (silver), Brand Experience / Events, KLM Space

2014   ADCN (1 x nomination), Sound Design, KLM Space

2014   ADCN (1 x nomination), Interactive Movie, KLM Space

2014   ADCN (1 x nomination), Integrated Campaign, KLM Space

2014   D&AD (wood pencil), UX, Interface & Navigation for Websites & Digital Design, KLM Space

2014   Design for User Experience Awards (finalist), KLM Space

2014   SXSW (finalist), Best technological innovation, KLM Space

2013   Eurobest (gold), Interactive, KLM Space

2013   Eurobest (silver), Interactive, KLM Space

2013   Eurobest (silver), Interactive, KLM Space

2013   Eurobest (silver), Mobile, KLM Space

2013   Eurobest (silver), Design, KLM Space

2013   Eurobest (bronze), Interactive, KLM Space

2013   Eurobest (bronze), Interactive, KLM Space

2013   Eurobest (bronze), Promo & Activation, KLM Space

2013   Eurobest (finalist), Best use of Digital Media, KLM Space

2013   Effie Award, Centraal Beheer Achmea, “Home all-risk insurance”

2013   Ciclope Award (gold), best interactive film, KLM Space

2013   Lovie Award (bronze), KLM Space, best website/flash

2013   Lovie Award (People’s Lovie), KLM Space, best website/flash

2013   Lovie Award (gold), KLM Space, best brand microsite

2013   Lovie Award (People’s Lovie), KLM Space, best brand microsite

2013   Cannes Lion (cyber lion), KLM Space

2013   FWA (Mobile Site of the day), KLM Space

2013   FWA (Site of the day) KLM Space

2008   ADCN (bronze), Villa ArenA TV and print campaign

2007   International Marketing & Media Awards, (best youth campaign), Orange Prepaid Music

2007   SAN (nomination) Orange “Orange joins wanadoo”

2007   IMC Award Europe KLM “Fly for Fortune” global online game

2007   Epica, Villa ArenA print campaign

2007   Esprix, KLM Fly for Fortune (global online game)

2006   Esprix, HP Photosmart “bags” crossmedia campaign

2006   SAN (nomination), HP Photosmart “bags”

2004   Golden Z Award (gold), Marketing Communications Category, Spinhex “tast”

2001   Epica, Audi Cars print ad “original parts”

1999   Esprix finalist, Dutch Aids Fund “Army of L.O.V.E.”

1998   Esprix (silver), Albert Heijn Baby Program “Help I’m going to be a Mama”

1997   Cebuco Press Gold (gold), Albert Heijn retail “Vink”

1997   Cebuco Press Gold (gold), Albert Heijn retail “Wijn”

1997   VNU Magazine Award (best print campaign), MTV Europe “MTV Home”

1997   SAN, Univeler (Iglo) outdoor print “spring spinach”

1997   ADCN (nomination), Acer Computers print campaign

1996   Effie Award, MTV Europe “See Hear Feel MTV”

1996   Best of Web Worldwide, Grolsch Beer (brand site)

Other awards/nominations won under my supervision as creative director

2006   ADCN nomination, Dutch Red Cross, Snowdome for Pakistan Banner / Interactive

2006   Spin Awards (silver) – “Snowdome for Pakistan” Banner

2006   Esprix nomination “Pigeon race” crossmedia acquisition campaign for Publcis Dialog

2006   Esprix, Silver “Snowdome for Pakistan” interactive

2006   Epica, Silver, Snowdome for Pakistan / Dutch Red Cross (online ads)

2006   Eurobest, Direct Finalist - headhunter A. van Seggelen edible business cards

2006   Eurobest, Interactive Finalist - Snowdome For Pakistan / Dutch Red Cross

JURIES

 

Promax BDA Europe       2019 Elite Jury

Dubai Lynx                        2018 Promo & Activation, Digital, Outdoor

Dubai Lynx                        2018 Innovation

Promax BDA Europe       2018 Elite Jury (all categories)

Promax BDA Europe       2017 Kids Cartoons and Documentary Promos

Eurobest                           2013 Direct and Promo & Activation jury

Photo Academy Award  2010 jury member

Photo Academy Award  2009 jury member

ADCN                                2001 Crossmedia jury

ADCN                                2001 Interactive jury

ADCN                                2001 Talent Trophy jury

MEMBERSHIP

ADCN (Art Directors Club Netherlands)

LANGUAGES

English (native)

Dutch (native)

French (good)

STUFF I ALSO LOVE TO DO

Fiction writing (published in the USA, The Netherlands and UK), screenwriting, wildlife photography, teaching creative writing, skiing, mastering the art of Land Rover maintenance, hiking, exploring, SCUBA diving & fly fishing for elusive river monsters.

Founder of purpose-marketing agency We Are Outdoors

EDUCATION

1989-1993            Masters Degree, English (Psycholinguistics), Leiden University, The Netherlands

1991-1992            Mass Communication & Theater Science, University of Utrecht, The Netherlands

1987-1989            Law, Leiden University, The Netherlands