HEINEKEN #CHAMPIONTHEMATCH 2015

Heineken's sponsorship campaign of the UEFA Champions League season '14-'15. Tailored and timed across social media and timezones to keep fans watching the game with

a Heineken in hand. Aside form the case study, here are some of the stories we created for each event; starring football icons and set in key Heineken markets.

my role: creative director and copywriter

with: Stephen Joss (creative director & art director)