HEINEKEN #CHAMPIONTHEMATCH 2016

The success of #ChampionTheMatch in the previous season fueled this sequel. With even more football stars and more hypertargeted content, it built on and surpassed its predecessor in reach, engagement and awareness.

Here you'll also find some of the stories we created with local Heineken markets and international stars.

my role: creative director and copywriter

with: Stephen Joss (creative director & art director)