THE RABO APP
CROSSMEDIA NATIONAL CAMPAIGN
The battle of the apps is on for the big banks of The Netherlands. Mobile banking is already the banks' primary connection to their customers. Innovating their app and opening it up to other bank's services keeps Rabobank at the forefront as one of the Netherland's leading banks. 180 Kingsday created a national campaign across all media and channels to highlight the bank's innovative features, that ultimately connect customers to the things and people they need in life.
Agency: 180 Kingsday
Client: Rabobank
Director: Werner Damen
My role: senior copywriter
With: Sicco Beerda, Alex Herwig, Eric Ytsma, Kirsten van den Berg, Danique Kuiper, Barbara Bijlard, Yuka Kambayashi
RABO BUSINESS INNOVATION
CROSSMEDIA NATIONAL CAMPAIGN
With so many of the country's businesses in its customer base, Rabobank wanted to motivate all of them to innovate and keep innovating. Why? Because innovation inevitable leads to success.
Agency: 180 Kingsday
Client: Rabobank
Director: Werner Damen
My role: senior copywriter
With: Sicco Beerda, Alex Herwig, Eric Ytsma, Kirsten van den Berg, Marloes van den Berg, Danique Kuiper, Barbara Bijlard, Yuka Kambayashi, Jurriaan Noij, Marco de Jong, Michel van Duivenbode
